Destination NSW – State projections and regional marketing efforts
Avoiding death by popularity.
A real-life experience: ‘Queenstown, NEW ZEALAND’
Sustainability of the ‘EVENTS’ visitor economy
Discussing the headwinds for the shires Weddings, Music & ‘Special Interest’ Festivals
Defining brand ‘BYRON BAY’
What are our demand drivers? Best practice for communicating our regions demand drivers. Demographics of Wellness, food tourism, nature, bohemian lifestyle & more
Heroes of regional tourism
How they became successful & how they’ve managed growth
How will Byron tackle quality vs. quantity?
Day-trippers versus over nighters. Protecting the Byron experience, what is happening to maintain this?
EARLY BIRD RATES FROM $150, GROUP & STUDENT DISCOUNTS AVAIL.
Networking drinks afterwards. Ticket price includes morning tea & lunch.