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Byron Bay and the Northern Rivers NSW official Accommodation and Visitor Guides
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Friday 18th August 2017 | 0900-1700 | ELEMENTS OF BYRON

KEYNOTE PRESENTATIONS

Destination NSW – State projections and regional marketing efforts
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Avoiding death by popularity.
A real-life experience: ‘Queenstown, NEW ZEALAND’

PANEL DISCUSSIONS

Sustainability of the ‘EVENTS’ visitor economy

Discussing the headwinds for the shires Weddings, Music & ‘Special Interest’ Festivals

Defining brand ‘BYRON BAY’

What are our demand drivers? Best practice for communicating our regions demand drivers. Demographics of Wellness, food tourism, nature, bohemian lifestyle & more

Heroes of regional tourism

How they became successful & how they’ve managed growth

How will Byron tackle quality vs. quantity?

Day-trippers versus over nighters. Protecting the Byron experience, what is happening to maintain this?

EARLY BIRD RATES FROM $150, GROUP & STUDENT DISCOUNTS AVAIL.
Networking drinks afterwards. Ticket price includes morning tea & lunch.
Enquiries:  info@destinationbyron.com.au

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